"We continue to innovate on behalf of our customers, and to bring even more entertainment to Prime members, on top of the convenience and value they already enjoy." "When Amazon Music first launched for Prime members, we offered an ad-free catalog of 2 million songs, which was completely unique at the time," said Steve Boom, VP of Amazon Music, in a statement. Spotify CEO Daniel Ek said last week the company is also considering increasing subscription prices. Last month, Apple raised the price of Apple Music to $10.99 a month, versus $9.99. The new Prime podcast and music perks are likely to ratchet up competition with Spotify and Apple's Apple Music. Separate "All-Access" playlists, which are tailored to listeners' preferences, can be played on demand and downloaded for offline listening, Amazon said.
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